June 22, 2012 in Social Media, Weblogs, and 0 other
I haven't been able to post here in awhile and it's been driving me crazy. You see, by some weird circumstances, we can't access Typepad.com from our office. Our IT…
June 11, 2012 in Business, Digital Marketing, and 4 others
Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…
May 1, 2012 in Digital Marketing, Marketing, and 4 others
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
April 6, 2012 in Business, Social Media, and 0 other
LinkedIn isn’t sexy. It isn’t the new social media darling. It doesn’t have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+….
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
March 7, 2012 in Ad of the week, Digital Marketing, and 2 others
A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl…
March 2, 2012 in Engagement, Social Media, and 0 other
There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with…
February 28, 2012 in Business, Digital Marketing, and 1 other
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
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