August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
August 3, 2011 in Business, Customer Service, and 3 others
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
July 15, 2011 in Digital Marketing, Marketing, and 2 others
Last night at 5th in Royal Oak, there was a party – a social media party! Sola Obayan, online marketing strategist, founded the monthly event called Social Media is a…
July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
June 27, 2011 in Companies Doing It Right, Customer Service, and 3 others
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
May 5, 2011 in Business, Digital Marketing, and 4 others
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
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