February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
January 24, 2011 in Advertising, Branding, and 4 others
The other day a man asked me what I do for a living and when I told him I work in advertising he told me his brother “lies for a…
January 15, 2011 in Our life, Social Media, and 0 other
I am constantly watching my tweets come in. And it’s not just Twitter I am always watching, it’s Facebook too. And it’s not because I have nothing better to do…
December 13, 2010 in Advertising, Business, and 5 others
They came at me two at a time, then three and finally one lone bearded guy in a hat. Smiling young people striking up conversation with me as I strolled…
November 30, 2010 in Advertising, media, and 2 others
Over the holiday weekend, Stephen Clark and Channel 7 covered a #Backchannel story about Humble Design, a nonprofit that furnishes homes of families in need. Like everyone who's heard of what these women…
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
October 19, 2010 in Digital Marketing, Engagement, and 2 others
I didn't expect to find it in a sleepy little town of 8000 sandwiched between a national forest and Lake Michigan. But, a couple of weeks ago I visited the small…
October 11, 2010 in Advertising, Branding, and 5 others
Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…
September 22, 2010 in Advertising, Books, and 3 others
Like most of you reading this, I spend time every day reading advertising, branding and social media blogs. It's how we keep up, how we learn what's working, and…
September 10, 2010 in Advertising, Customer Loyalty, and 2 others
I often think about advertising on my morning runs. Not in a "things I have to do for clients today" sort of way, but in a mind-freeing, creative sort of…
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