July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
July 20, 2009 in demographics, Digital Marketing, and 2 others
My long-time family dog may be dying and apparently that makes one company very happy. It's a company I will never do business with, although I'm sure I'm in their…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
June 19, 2009 in Branding, Business, and 6 others
With everything that’s going on these days, some say the system is broken. Others say it’s going through growing pains to evolve into something else. Whatever your perspective, it may…
June 12, 2009 in Books, Marketing, and 2 others
I’ve read 3 or 4 books written by Seth Godin and liked them a lot. I have seen him speak several times and found his speeches witty and captivating. I…
May 6, 2009 in Branding, Digital Marketing, and 4 others
If your company has not dipped its proverbial toes into the social media pool yet, I have some bad news to tell you. According to the latest figures, nearly 90%…
March 25, 2009 in Current Affairs, Digital Marketing, and 5 others
Guest post by Geoffrey Abraham, author of the Look Lefty blog. You’ve seen it before. You’re a little bored, you log into Facebook and your social networking buzz is quickly…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
December 9, 2008 in Our life, Social Media, and 1 other
Note on 11/22/2011: This happened 3 years ago, but as I look back on it, it still gives me goosebumps remembering how I felt that day. And the message of…
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