October 16, 2015 in Content Marketing, Current Affairs, and 3 others
With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…
September 22, 2015 in demographics, Engagement, and 4 others
Why is there a need to attract Millennials? Millennials, those born between 1977 and 1995, make up 24% of the U.S. population. They are right at the epicenter of the…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…
February 24, 2015 in Business, Content Marketing, and 3 others
Content marketing is the latest go-to tool for driving business and creating customer loyalty.If you can provide your customers and potential customers the right content, it will connect them to…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 15, 2015 in Branding, Business, and 3 others
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…
December 23, 2014 in Holidays, Marketing, and 2 others
Christmas is only 2 days away. And if you're like most stores, or any brands for that matter, you will probably have some sort of holiday greeting on your social…
December 17, 2014 in Social Media,
Certain social media platforms have been a booming success in connecting with others on the internet, but how long will it be before we move on to another “cool” way…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
December 10, 2014 in Marketing, media, and 4 others
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
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