May 21, 2013 in Content Marketing, Marketing, and 2 others
Social media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge…
May 20, 2013 in Books, Business, and 6 others
Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking…
May 14, 2013 in Customer Service, Digital Marketing, and 2 others
The new generation of customers create a unique challenge for retailers who pride themselves on customer service. The speed, reach and transparency of social media provide the customer who wants…
May 7, 2013 in Branding, Content Marketing, and 4 others
Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…
May 2, 2013 in retail marketing, Social Media, and 0 other
This week, because of a social media campaign, I bought a car that wasn’t on my consideration list from a dealership I never would have bought from. And I’m pretty…
April 30, 2013 in Marketing, retail marketing, and 1 other
Twitter is an essential tool for a retailer’s toolbox in the new age of communication. This social media platform where messages are limited to 140 characters, moves at the speed…
April 23, 2013 in retail marketing, Social Media, and 0 other
“Wisdom is the reward you get for a lifetime of listening when you'd have preferred to talk.” - Doug Larson Nothing ruins a good conversation like somebody who never shuts up….
April 9, 2013 in Branding, Business, and 4 others
If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…
March 26, 2013 in Customer Service, retail marketing, and 1 other
As more brands are making their way to social channels, knowing how to deal with negative comments addressed to their brand or store is becoming a real issue. Frequently customers…
February 28, 2013 in Branding, Business, and 3 others
When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…
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