May 22, 2014 in Ad of the week, Marketing, and 3 others
How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…
February 3, 2014 in Advertising, Marketing, and 2 others
It was an interesting crop of ads for this year's Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go…
January 22, 2014 in Ad of the week, Sports, and 1 other
Another Olympics arrives. Another masterfully done, emotional Thank You, Mom campaign from Proctor and Gamble shows up. If you've missed it before, P&G has taken to tying in their Olympics…
February 4, 2013 in Advertising, Humor, and 4 others
This year's Super Bowl crop of ads was… well, interesting. Some of the big dogs of years past weren't there at all (Pepsi) and some just didn't make a good…
January 29, 2013 in Advertising, Holidays, and 3 others
Successful retail promotions are all about giving customers what they want when they want it. And giving them a reason to shop now. For some retailers, the Super Bowl provides…
July 25, 2012 in Ad of the week, Sports, and 0 other
With the Olympics starting in just a couple days, I thought this was a great commercial for this week's Ad of the Week. It's Procter & Gamble's moving Thank You…
February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
February 7, 2011 in Advertising, Engagement, and 3 others
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
March 24, 2010 in Ad of the week, Sports, and 1 other
If you like college basketball and, like me, you still have a day job, you probably saw this week’s Ad of the Week. CBS offered free streaming video of all…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
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