January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
July 20, 2016 in Ad of the week, Advertising, and 4 others
Ad of the Week: Channel 4 – We’re The Superhumans (Rio Paralympics Trailer)
Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.
June 7, 2016 in Advertising, retail marketing, and 1 other
Why this election could be the nastiest in history & why it matters to retailers battling for the same ad space
The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.
June 1, 2016 in Ad of the week, Humor, and 3 others
Ad of the Week: Virgin Trains – Be Bound for Glory
This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next
March 15, 2016 in Advertising, Marketing, and 5 others
Why You Should Have a Contingency Media Budget for Your Retail Marketing
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…
February 8, 2016 in Advertising, Sports, and 1 other
The Top 13 Super Bowl 50 Ads
Every year, it seems we get hyped for the Super Bowl ads and they don't seem to live up to the hype. Is it that we expect too much or…
January 26, 2016 in Marketing, retail marketing, and 1 other
How Forward Planning Turned A Blizzard Into A Retail Marketing Opportunity
For many retailers across the Midwest and East Coast, last weekend's massive winter storm shut down stores and disrupted sales. In fact, the economic impact of the storm was about…
September 1, 2015 in Advertising, Data, and 5 others
Use :15 Second TV Spots To Promote Products or Departments in Your Store
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
November 11, 2014 in Advertising, Digital Marketing, and 4 others
Digital To Overtake TV Ad Spending; What’s a Retail Marketer To Do?
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…