June 8, 2016 in Ad of the week, Advertising, and 3 others
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.
April 28, 2016 in Branding, Engagement, and 3 others
The lesson about creating videos that work for your company or brand was really a lesson about the stories you tell. In this transparent, easily researched world, it's all about…
January 13, 2016 in Engagement, nonprofit, and 2 others
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
August 26, 2015 in Ad of the week, Film, and 3 others
Target is inviting people to share their Star Wars memories from the beginning (1977) to now. the campaign launched yesterday with a video montage of people's (mostly cute kids) videos…
June 16, 2015 in Business, Content Marketing, and 4 others
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
July 2, 2014 in Ad of the week, Advertising, and 2 others
It feels like one of the best Dove campaigns we’ve seen in recent years. In fact, watching it the first time, I thought it was. But the advertiser bringing us…
June 25, 2014 in Ad of the week, Humor, and 2 others
It's not often a web video about having your first period will make a 50ish dad burst out laughing at his computer, not once, but multiple times. But HelloFlo's video…
June 19, 2014 in Ad of the week, Video of the week, and 1 other
Another beautiful gem by Chipotle in their on-going campaign about fresh, wholesome real farm ingredients becomes our Ad of the Week. We've honored them here before. And it's hard to…
June 12, 2014 in Ad of the week, Marketing, and 3 others
Everybody's going a little World Cup crazy today. But, if you really want to see some amazing soccer shots, watch this McDonald's spot featuring regular people making crazy trick shots….
April 17, 2014 in Ad of the week, Content Marketing, and 4 others
What to you get when you combine some of the coolest chefs with media cred, the popular hacking culture and one of the best brands at content marketing? You get…
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