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February 19, 2014 in Engagement, Marketing, and 3 others

Video of the Week: Eristoff Vodka – Howl With The Wolves

By Laurel | Leave a comment

Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what…

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February 12, 2014 in Music, Video of the week, and 1 other

Video of the Week: Amanda Palmer – The Art of Asking

By Laurel | Leave a comment

I didn't have an idea for a video this week. After posting a bunch of ads in last week's Super Bowl post, i didn't want to do another marketing-related video….

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October 29, 2013 in Holidays, Marketing, and 4 others

Making Visual Social Networks Pay Off For Retailers This Holiday Season

By Laurel | Leave a comment

As consumers are gearing up to shop for the holiday seasons, visual social media platforms are a great tool to showcase retail products, engage brand fans and build buzz around…

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August 15, 2013 in Advertising, Digital Marketing, and 5 others

Why Facebook Ads Spell Do or Die in Ad Spend

By Laurel | Leave a comment

Nothing compares to watching an athlete hit his prime for the first time.  They combine all the years of training, talent, technique and hard work into one impressive performance. It…

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July 17, 2013 in Promotion, retail marketing, and 3 others

Video of the Week: Honda Uses Vine & Instagram for #wantnewcar Promotion

By Laurel | 2 Comments

Online video is growing faster than anything in the digital space. New channels like Vine and Instagram video are poppping up overnight. How can brands take advantage of these new…

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May 7, 2013 in Branding, Content Marketing, and 4 others

How To Leverage Exclusivity To Boost Your Brand & Sales On Social Channels

By Laurel | One Comment

Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…

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January 16, 2013 in Ad of the week, Marketing, and 1 other

Ad of the Week: Coke – Let’s Go Crazy

By Laurel | 6 Comments

The folks at Coke have been doing some great marketing over the years and this is another fine example. Just happened to stumble upon their new campaign out of Brazil,…

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September 26, 2012 in Ad of the week, web video, and 0 other

Ad of the Week: Safe Internet Banking – Amazing Mind Reader

By Laurel | 10 Comments

This internet video for the site SafeInternetBanking.be is scary good. In that it's really good and really scary. It was shot in Belgium and shows random people brought into a…

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August 1, 2012 in Ad of the week, Content Marketing, and 2 others

Ad of the Week: KFC – Growing Up & Moving Out

By Laurel | Leave a comment

A lot of us have faced the horror of having to move back in with our parents after being on our own for awhile. These days, it seems to be…

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July 2, 2012 in Social Media, web video, and 0 other

What Happened at Social Media Day Detroit 2012?

By Laurel | Leave a comment

This last Saturday Social Media Day Detroit was just a small but sucessful part of a bigger, global social media day movement started by Mashable. The state of Michigan officially…

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