June 27, 2012 in Ad of the week, Food and Drink, and 1 other
A lot of companies talk about being transparent, but McDonald's Canada is walking the walk with their new campaign "Our Food, Your Questions." They've basically invited you to ask whatever…
May 17, 2012 in Ad of the week, Fashion & Style, and 1 other
The latest offering from high-end jeweler, Cartier, is really more of a cinematic short than an ad. It has sweeping vistas from around the world, a beautiful score recorded…
May 15, 2012 in Cause marketing, Marketing, and 4 others
Whether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's…
January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
December 1, 2011 in Ad of the week, Advertising, and 3 others
Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…
October 6, 2011 in Branding, Corporate Culture, and 2 others
Companies can't avoid it any longer. And even if your company isn't doing social media, you can bet some of its employees are. So, it is important that your company…
October 4, 2011 in Business, Digital Marketing, and 3 others
Every so often someone puts together a fun, compelling video that shows off interesting facts about the new media age we're living in. You've probably seen some of them before….
August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
July 6, 2011 in Ad of the week, Advertising, and 1 other
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
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