June 15, 2011 in Ad of the week, Engagement, and 1 other
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
June 1, 2011 in Ad of the week, web video, and 0 other
You don’t have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
April 29, 2011 in Ad of the week, web video, and 0 other
Sometimes getting a video to go viral is all about the timing. Such is the case with T-Mobile's "Royal Wedding" video that is a spoof spin off of another viral…
April 23, 2011 in Digital Marketing, Marketing, and 2 others
The Future Midwest conference is this coming this Thursday and Friday. As I've mentioned in a previous post, a lot of folks from our office are attending. Based on the…
April 13, 2011 in Ad of the week, web video, and 0 other
What do you get when you shave down a guy, strap a curling handle on his back and throw him across the ice? It's the human curling web video for…
February 23, 2011 in Ad of the week, web video, and 0 other
What if Willem Defoe became a trapeze artist or fashion designer instead of an actor? The choices he made along the way determined who he became. That's part of the…
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
August 13, 2010 in Companies Doing It Right, Engagement, and 4 others
Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
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