July 14, 2010 in Ad of the week, Digital Marketing, and 4 others
Sure, we've already made the original "Old Spice Man"our ad of the week when it debuted in February. But Old Spice has taken the campaign to a brilliant new level….
July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
June 30, 2010 in Ad of the week, Engagement, and 2 others
When it comes to paying attention to what your customers are saying and then engaging them – this campaign from Wheat Thins crackers has it in spades! The whole premise…
June 25, 2010 in Business, Corporate Culture, and 3 others
Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
May 5, 2010 in Ad of the week, web video, and 0 other
It's the dread of every young person, the moment you have to buy a minivan and turn in your "cool" card. I know my family has grown up enough that…
March 31, 2010 in Ad of the week, web video, and 0 other
I don’t know if they were trying to capture the feeling of the SNL digital shorts that Andy Samberg and Justin Timberlake put together, but the new web video for…
March 24, 2010 in Ad of the week, Sports, and 1 other
If you like college basketball and, like me, you still have a day job, you probably saw this week’s Ad of the Week. CBS offered free streaming video of all…
February 27, 2010 in Digital Marketing, Engagement, and 5 others
If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…
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