February 17, 2010 in Ad of the week, Advertising, and 3 others
If you've ever watched "Inside the Actor's Studio" or even if you've just seen Will Farrell's parody of the show on SNL, you probably know two things about host James…
January 20, 2010 in Ad of the week, Engagement, and 3 others
This week we’re sending a little love out for a video Coke produced for the web, called “Happiness Machine.” It features a “special” Coke machine they set up in a New…
December 30, 2009 in Ad of the week, Advertising, and 6 others
Welcome to advertising in the consumer conversation age. This ad isn't Ad of the Week because it's stellar creative. It's featured because of what it represents in this new digital…
December 16, 2009 in Branded Entertainment, Branding, and 6 others
Online content created by consumers isn't just bad home movies any more. With the availability of great, easy-to-use tools, the consumer has upped their game beyond the "Funniest Home Videos"…
October 29, 2009 in Ad of the week, Advertising, and 1 other
You've probably seen the ads for Vegas where people come up with excuses to take time off to go to Vegas. But, you may have not seen the web video…
October 9, 2009 in Advertising, Design, and 5 others
Engagement. It's one of the buzz words you hear all the time. But, it's true. With all the choices for the consumer's media time these days, you need to engage…
September 11, 2009 in Branding, Digital Marketing, and 6 others
In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…
September 9, 2009 in Branding, Business, and 6 others
Guest blog post by Joanie Abraham, president of StyleBranding, Inc. Two major market forces are blowing their weight around the retail industry: – Retail brands are slowing their store expansion…
August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
July 14, 2009 in Branding, Digital Marketing, and 3 others
According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their…
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