October 21, 2016 in Branding, Content Marketing, and 5 others
October 7, 2016 in Design, Influencers, and 3 others
11 Things I Loved About TEDxDetroit 2016
The day of TEDxDetroit has become one of my favorite days of the year here in Detroit. It’s always been a great day of infotainment, new experiences, inspirational moments, Detroit pride and a chance to reconnect with old friends
May 3, 2016 in Content Marketing, Engagement, and 4 others
Why you should add content marketing to your retail marketing plan
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
January 19, 2016 in Reputation Management, retail marketing, and 4 others
A Bad Online Review Isn’t Necessarily A Bad Thing
If you own or run a business, chances are a bad online review fills you with horror, pain, seething anger or some combination of all three. You take it personal….
June 16, 2015 in Business, Content Marketing, and 4 others
Creating Original Content Can Create Real Business Advantages for Retailers
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
July 10, 2014 in Content Marketing, Social Media, and 1 other
How Has Blogging Changed? Some of Today’s Top Bloggers Have The Answer
For this, our 500th blog post, I'm looking back at how blogging has changed since this whole thing started. And I've asked a number of bloggers for their thoughts on…
April 25, 2014 in Social Media, Weblogs, and 0 other
How To Survive When Your Blog Site Goes Down
TypePad went down due to a DOoS attack the end of last week through the first part of this week. And they're still having problems on and off. A lot…
April 10, 2014 in Podcast, SEO, and 2 others
Blogging For Your Business – A Blog & Podcast About Blogging
There is probably no better way to create fresh content for your website and generate SEO with good content than by writing a blog. It's a natural and easy way…
June 22, 2012 in Social Media, Weblogs, and 0 other
If You’re Gonna Blog, You Better Blog.
I haven't been able to post here in awhile and it's been driving me crazy. You see, by some weird circumstances, we can't access Typepad.com from our office. Our IT…
April 23, 2012 in Business, Weblogs, and 0 other
Blogging For Your Company Is Still About Storytelling & Using Your Own Voice
Building a blog is a lot like building a brand, except the brand is you – even if you're writing a company blog, says Lynne Meredith Golodner, author of The…