April 18, 2008 in Advertising, Branding, and 4 others
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 12, 2008 in Current Affairs, Marketing, and 4 others
An expert on news has predicted that newspapers and TV news will cease to exist in the very near future. Michael Morin, our EVP and head of Yaffe Direct went…
January 16, 2008 in Advertising, Branding, and 5 others
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
November 30, 2007 in Games, Holidays, and 3 others
Here is a smattering of gift ideas for the geeks in your life this Christmas season. When I was growing up my dad had the absolute coolest Christmas music collection…
October 25, 2007 in Advertising, Branding, and 4 others
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 18, 2007 in Advertising, Branding, and 2 others
I get the Creativity Magazine’s Creativity Online email several times a week. It’s pretty good, you get to see the latest and greatest efforts of your fellow ad rats. You…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
August 15, 2007 in Advertising, Branding, and 2 others
It seems like it was only yesterday that everyone was predicting that consumer generated spots were going to change advertising forever. But has this medium gone the way of internet…
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