July 30, 2007 in Advertising, Branding, and 4 others
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
July 10, 2007 in Direct Marketing, Marketing, and 3 others
I’m not a big time shopper. In fact I’m probably like most guys. Get in, get it and get out of there. However, there have been times when the anal…
June 20, 2007 in Branding, Current Affairs, and 5 others
How awesome is this going to be? It looks very impressive. But, how revolutionary is it actually going to be? Will it drastically change the way people operate as a…
June 5, 2007 in Advertising, Direct Marketing, and 2 others
“From ‘hits’ to ‘page views’ to ‘uniques,’ people have been trying to quantify online media since its inception, but as the Web has matured, metrics have lagged. Until now.” So…
Dunkin’ Donuts and several other retailers have recently invaded yet another tech gadget you may own with marketing messages! A recent article of Brandweek reported that GPS systems, previously known…
Talk about your Super Moms! Who has time to do all this stuff? In today’s weekly Trend Talk, we discussed a new website that, in their words, "is the home…
February 14, 2007 in Current Affairs, Marketing, and 1 other
Sooner than later social networking will be done over the phone. Research firm eMarket has said that cell phone use will grow from 50 million users to 174 million in…
January 23, 2007 in Advertising, Branding, and 4 others
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
January 5, 2007 in Advertising, Branding, and 3 others
Happy New Year everyone! Looks like it’s going to be another fast paced, ever-changing year in the world of marketing. And if you don’t keep running, you’re going to fall…
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