October 10, 2008 in demographics, Direct Marketing, and 3 others
Imagine walking into the Ace Hardware in Atlanta and a clerk greets you saying “Hello Ms. Smith. Denver sure is a long way to drive to get to our store”….
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 19, 2008 in Branding, Marketing, and 2 others
I just spent over 3 ½ hours on the phone with tech support at AT&T and Apple. I couldn’t get my visual voice-mail to work on my new iPhone. You…
September 16, 2008 in Branding, Business, and 7 others
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
September 2, 2008 in Current Affairs, demographics, and 4 others
After watching the the United States of America come away from the Olympics with the most metals, we should feel proud of how our young athletes have competed physically. After…
August 21, 2008 in Branding, Business, and 4 others
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
Google is at it again. Not only do they own YouTube and Blogger, they now created a website to compete with Wikipedia. It’s called Knol and just like Wikipedia, it’s…
July 15, 2008 in Business, Current Affairs, and 9 others
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
July 1, 2008 in Current Affairs, Fashion & Style, and 4 others
I want to be trendy. So do a lot of people. So how do I make sure I am always in on the newest, coolest, next big thing? Well, consumer…
June 12, 2008 in Advertising, Branding, and 4 others
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
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