Every government agency is different. But all play by the same rules. We know how to color within the lines. And still draw unique solutions that fit your needs.
Whether it’s marketing a government agency or a government service, we know how to deliver results. We’ve done internal, agency to agency marketing. G2C marketing. National, state and local.
CASE STUDY:
Call volume increases 300% for Michigan Unemployment Insurance Agency
We used our government agency marketing experience and Humanalytics to drive inquiries about their Work Share program. Within the first few weeks of the campaign, they saw a 300% increase in call volume.
The campaign generated awareness among the key audience of HR, benefit managers and small business owners. Using our Humanalytics approach we were able to gather insights, connect with their audience’s emotions and move them to take action. One of the keys is understanding the conflicting emotions in play when someone needs to cut company costs but doesn’t want to lay off valuable workers. This warring of emotions drove the messaging and created the increase in call volume. Read More
SOLUTIONS
CASE STUDY:
Micro-targeted campaign exceeds Navy recruitment goals.
The challenge is that .0004% of the Millennial U.S. population is our target for the important job of Cryptography. So, we created an intriguing, puzzle-based alternate reality game that played across Navy social media platforms.
It was a micro-targeted approach that appealed to those very characteristics that made an ideal Navy Cryptologist: self-motivated, highly intelligent, intuitive and driven by curiosity. It exceeded the recruiting goal and became a template for micro-targeting hard-to-recruit jobs for the Navy. Read More
SOLUTIONS
April 25, 2019 in brand strategy, Branding, and 1 other
How To Find The Heart And Soul Of Your Brand
Finding the heart and soul of a brand sounds all warm and fuzzy. Some like to call it a brand’s purpose. I prefer heart and soul because 1) It sounds...
READ MOREApril 19, 2019 in Cause marketing, content development, and 4 others
Marketing That Makes a Difference: The Early Learning Project
As marketers, we all hope to work on projects that truly make a difference in someone’s life. Being part of a positive change and telling stories that connect with our...
READ MOREApril 10, 2019 in Ad of the week,
Ad of the Week: Budweiser – This Buds for 3 Dwayne Wade
Warning: This video may cause leakage of the eyes and nose!
READ MOREMarch 27, 2019 in General, Marketing, and 2 others
A Spring Clean Up Checklist for Your Marketing
Spring is a time of new beginnings. a time for cutting down last year’s old dead husks to make room for new growth. That same logic can and should be...
READ MOREApril 25, 2019 in brand strategy, Branding, and 1 other
How To Find The Heart And Soul Of Your Brand
Finding the heart and soul of a brand sounds all warm and fuzzy. Some like to call it a brand’s purpose. I prefer heart and soul because 1) It sounds...
READ MOREApril 19, 2019 in Cause marketing, content development, and 4 others
Marketing That Makes a Difference: The Early Learning Project
As marketers, we all hope to work on projects that truly make a difference in someone’s life. Being part of a positive change and telling stories that connect with our...
READ MOREApril 10, 2019 in Ad of the week,
Ad of the Week: Budweiser – This Buds for 3 Dwayne Wade
Warning: This video may cause leakage of the eyes and nose!
READ MOREMarch 27, 2019 in General, Marketing, and 2 others
A Spring Clean Up Checklist for Your Marketing
Spring is a time of new beginnings. a time for cutting down last year’s old dead husks to make room for new growth. That same logic can and should be...
READ MORE