Looking Deeper Into
Healthcare is unique. Complete culture change. Marketing. Changing the payor mix. Social media with HIPAA certified staff members. We’ve done it all.
Hospital systems, mobile medical units, air ambulances, pharmacies, insurance – we’ve approached healthcare from many different niches. Each has different needs and issues. But all deal with helping people during some of their most emotional times. Tapping into those emotions enables each client to achieve their business goals while serving the greater good.
CASE STUDY:
Changing Payer Mix for Hospital Helps Yield 1200% ROI
A major hospital client of ours faced increasing financial pressure due to hospital payer mix. We developed a long-range strategic plan that helped make them one of the most successful pediatric integrated healthcare delivery systems in the county. Read More
SOLUTIONS
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you're treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
READ MOREAugust 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
READ MOREJuly 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
READ MOREMay 12, 2016 in Advertising, Healthcare, and 3 others
How To Create Effective Healthcare Regional Marketing That Is HIPAA Compliant
If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don't have a huge team of lawyers that a national healthcare company has at their disposal. And what's okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.
READ MORESeptember 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you're treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
READ MOREAugust 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
READ MOREJuly 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
READ MOREMay 12, 2016 in Advertising, Healthcare, and 3 others
How To Create Effective Healthcare Regional Marketing That Is HIPAA Compliant
If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don't have a huge team of lawyers that a national healthcare company has at their disposal. And what's okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.
READ MORE