Over 50 years of retail experience. Appliances. Prescriptions. Lottery tickets. Sofas. Cars. Fast Food. Whatever. We can move the sales needle.
Ways to connect with customers have changed. Where and how they shop has changed. But fundamental human desire has not. We understand what your customers want, what emotions drive them and what motivates them to buy. We’ve done it for a host of retailers in just about every sector. And we can do it for you.
CASE STUDY:
One-to-one marketing strategy drives $172k in sales for Grand Home Furnishings
Using our database management and Humanalytics process, we pulled together our client’s transactional data, demographics, social graphs and other data collected using the latest digital tools. Read More
SOLUTIONS
January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
Here’s What Will Happen to Retail in 2018
At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead....
READ MORESeptember 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others
Does Great Customer Experience Beat Great Retail Marketing?
You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No...
READ MOREJuly 26, 2017 in Ad of the week, furniture retailers, and 2 others
Ad of the Week: Crate & Barrel – Welcome Love In
It’s nice to see a big home furnishings retailer create marketing that is not only very inclusive but good storytelling. Crate & Barrel has created a campaign around their wedding...
READ MOREJuly 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first...
READ MOREJanuary 8, 2018 in Content Marketing, Digital Marketing, and 8 others
Here’s What Will Happen to Retail in 2018
At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead....
READ MORESeptember 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others
Does Great Customer Experience Beat Great Retail Marketing?
You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No...
READ MOREJuly 26, 2017 in Ad of the week, furniture retailers, and 2 others
Ad of the Week: Crate & Barrel – Welcome Love In
It’s nice to see a big home furnishings retailer create marketing that is not only very inclusive but good storytelling. Crate & Barrel has created a campaign around their wedding...
READ MOREJuly 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first...
READ MORE