We successfully launched the inaugural event
Lemonade Day Detroit is a nonprofit that started in Houston as a way to teach kids entrepreneurial skills to help them lead better lives in the future. Yaffe helped launch the parent organization and worked with Huntington Bank to bring it to Detroit. Yaffe was enlisted to raise awareness, enlist support and drive registrations within Southeastern Michigan communities for this first-year event. We handled the social media and digital components of the campaign, along with strategic guidance and PR to launch the event.
The objective was to raise awareness about the non-profit and its national mission, as well as awareness of the upcoming inaugural first-year event in the Detroit area. We were also driving sponsorship sign-ups, community advocate support and applications to participate. Our target market was parents of children under the age of 18 in Southeast Michigan, as well educators, similar nonprofits, potential corporate sponsors and advocates for entrepreneurship.
Local entrepreneurs with large online communities were asked to create videos, blog posts and social updates talking about the event and how learning entrepreneurial skills now helped prepare children for success in today’s entrepreneurial world. We also used PR to detail both the mission and the event.
We created and ran a blog, Facebook page, Twitter account and YouTube channel for them. We attended events and posted photos and videos from them. On the day of the event, we went to many of the lemonade stands and posted videos and photos of them to drive sales to their
We capitalized on Lemonade Day’s social media presence and engaged our community for this first-year event. By posting content on channels relevant to our audience, we sparked excitement and made Lemonade Day Detroit a huge success.
