We’ve always been ahead of the data movement. For nearly two decades, we’ve managed clients’ data, doing analysis and predictive modeling. We believe that technology and information forms the foundation of how innovation happens. If you don’t have enough data, let’s get more. It’s the most important asset you have.
All that experience has lead us to the creation of Humanalytics – the science of emotion. This is a process that lives at the intersection of data analytics, predictive modeling, strategic planning and performance-based creative. We use it to turn data into insight, insight into emotion and emotion into action. This process allows us to create messaging that drives customers to take the desired actions that achieve our clients’ goals.
CASE STUDY:
Kanes
Data analysis leads to 15% sales increase.
By managing Kane’s database, we created insights that saved them money and illuminated the way to achieving their business goals. It’s a process of combining transactional data, demographics, social graph and data collected using the latest digital tools to see the larger picture. Read More.
SOLUTIONS
CASE STUDY:
Kanes
Data analysis leads to 15% sales increase.
By managing Kane’s database, we created insights that saved them money and illuminated the way to achieving their business goals. It’s a process of combining transactional data, demographics, social graph and data collected using the latest digital tools to see the larger picture. Read More.
SOLUTIONS
CASE STUDY:
Houston Community College
Multi-Cultural Targeting Increased Enrollment by 76%
Houston Community College (HCC) is one of the largest and most diverse community colleges in the country. We took on the challenges of marketing to a multicultural population and leveraged them to increase enrollment. By using our education marketing approach, we’ve taken enrollment up from 39,715 when we first… Read More.
SOLUTIONS
CASE STUDY:
Houston Community College
Multi-Cultural Targeting Increased Enrollment by 76%
Houston Community College (HCC) is one of the largest and most diverse community colleges in the country. We took on the challenges of marketing to a multicultural population and leveraged them to increase enrollment. By using our education marketing approach, we’ve taken enrollment up from 39,715 when we first… Read More.