Using a Humanalytics approach allows us to create messaging customized for your customers on an individual level. All marketing is moving towards the ideal of true one-to-one marketing and we’ve been at the forefront of this movement. Data, analytics and emotional triggers allow us to deliver the right message at the right time, directly to the right person.
One-to-one marketing is more than direct mail and telemarketing today. Digital and social channels allow this opportunity. We have the ability to target IP addresses on an individual household level. Addressable TV, with different messages delivered to different households, will soon be a regular practice. We can help you take advantage of these new direct channels to reach your customers.
CASE STUDY:
Grand IP Targeting
Digital Strategy Added $172K in Sales Over One Month.
We added IP address targeting to our digital one-to-one marketing strategy for Grand Home Furnishings and drove $172K in sales during this one-month campaign. Read More.
SOLUTIONS
CASE STUDY:
Grand IP Targeting
Digital Strategy Added $172K in Sales Over One Month.
We added IP address targeting to our digital one-to-one marketing strategy for Grand Home Furnishings and drove $172K in sales during this one-month campaign. Read More.
SOLUTIONS
CASE STUDY:
Houston Community College
Multi-Cultural Targeting Increased Enrollment by 76%
Houston Community College (HCC) is one of the largest and most diverse community colleges in the country. We took on the challenges of marketing to a multicultural population and leveraged them to increase enrollment. By using our education marketing approach, we’ve taken enrollment up from 39,715 when we first… Read More.
SOLUTIONS
CASE STUDY:
Houston Community College
Multi-Cultural Targeting Increased Enrollment by 76%
Houston Community College (HCC) is one of the largest and most diverse community colleges in the country. We took on the challenges of marketing to a multicultural population and leveraged them to increase enrollment. By using our education marketing approach, we’ve taken enrollment up from 39,715 when we first… Read More.