November 13, 2012 in Business, Marketing, and 1 other
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
October 31, 2012 in Ad of the week,
Ikea has been known for creating some very racy ads, some very funny ad, some very hip ads and some very controversial ads. Often they are also very good ads….
October 16, 2012 in Business, Customer Loyalty, and 1 other
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
October 15, 2012 in Marketing, Social Media, and 0 other
“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” Albert Einstein Over the past few weeks I found myself…
October 9, 2012 in Advertising, Marketing, and 3 others
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
October 2, 2012 in Business, retail marketing, and 0 other
The best retailers know that what’s happening on the sales floor isn’t just a reflection of brand identity programs and store housekeeping policies. It’s a rich source of information. But…
September 26, 2012 in Ad of the week, web video, and 0 other
This internet video for the site SafeInternetBanking.be is scary good. In that it's really good and really scary. It was shot in Belgium and shows random people brought into a…
September 25, 2012 in Advertising,
Eliminate every excuse your customer has to NOT come in and you should see the sales start ringing. Countering resistance can get the shopper out of the house and into…
Sometimes these are just for me. The new Volkswagen ad with the bulldog who ate the keyless fob his owner's car just makes me smile every time. I had an…
September 18, 2012 in Advertising, Marketing, and 1 other
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
Ikea has been known for creating some very racy ads, some very funny ad, some very hip ads and some very controversial ads. Often they are also very good ads….
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” Albert Einstein Over the past few weeks I found myself…
Running a full advertising schedule in an election year can be tough to achieve. And for our retail clients, TV advertising is the stream on which their revenue flows. If…
The best retailers know that what’s happening on the sales floor isn’t just a reflection of brand identity programs and store housekeeping policies. It’s a rich source of information. But…
This internet video for the site SafeInternetBanking.be is scary good. In that it's really good and really scary. It was shot in Belgium and shows random people brought into a…
Eliminate every excuse your customer has to NOT come in and you should see the sales start ringing. Countering resistance can get the shopper out of the house and into…
Sometimes these are just for me. The new Volkswagen ad with the bulldog who ate the keyless fob his owner's car just makes me smile every time. I had an…
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
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