September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
September 6, 2012 in Ad of the week,
Old Spice has outdone themselves again. This time it's with an interactive video featuring muscle man and funny pitchman, Terry Crews. It's both fun and hilarious. The basic premise of…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
August 24, 2012 in Ad of the week,
Well Google has done it again. I'm not talking about their new Google Fiber innovation, I'm talking about another great ad – this time for Google Fiber. It's a beautifully…
August 21, 2012 in Branding, Marketing, and 1 other
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
August 20, 2012 in demographics, Direct Marketing, and 3 others
If you work inside the social media or marketing space, it's easy to think everyone understands the basic rules of professionalism online. Even the often touted examples of what not…
August 15, 2012 in Ad of the week, Branding, and 0 other
As an advertising professional, I'm used to being labeled as one of the great evils of the country. I can't tell you how many times I've been somewhere when it's…
August 14, 2012 in Branding, Marketing, and 2 others
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
It is often said, you should celebrate the little things in life. Red Stripe beer has taken that quote literally, with a campaign that celebrates things like using a big…
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
Old Spice has outdone themselves again. This time it's with an interactive video featuring muscle man and funny pitchman, Terry Crews. It's both fun and hilarious. The basic premise of…
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
Well Google has done it again. I'm not talking about their new Google Fiber innovation, I'm talking about another great ad – this time for Google Fiber. It's a beautifully…
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
If you work inside the social media or marketing space, it's easy to think everyone understands the basic rules of professionalism online. Even the often touted examples of what not…
As an advertising professional, I'm used to being labeled as one of the great evils of the country. I can't tell you how many times I've been somewhere when it's…
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
It is often said, you should celebrate the little things in life. Red Stripe beer has taken that quote literally, with a campaign that celebrates things like using a big…
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