August 7, 2012 in Marketing, retail marketing, and 1 other
You know, you have to hand it to retailers. They pull hard-won traffic into their stores, then transform those bodies into card-swiping buyers happy with the products they’re purchasing and…
August 1, 2012 in Ad of the week, Content Marketing, and 2 others
A lot of us have faced the horror of having to move back in with our parents after being on our own for awhile. These days, it seems to be…
July 31, 2012 in Marketing, Mobile, and 2 others
Your customers are being picked off. One by one. Sometimes right when they’re standing in your store. In fact, your beautiful displays could be a showroom for some online store’s…
July 30, 2012 in General,
Is it possible to love and loathe a company at the same time? In my recent experience with Sirius/XM, that is certainly the case. And that's what happens if you…
July 25, 2012 in Ad of the week, Sports, and 0 other
With the Olympics starting in just a couple days, I thought this was a great commercial for this week's Ad of the Week. It's Procter & Gamble's moving Thank You…
July 24, 2012 in Business, Digital Marketing, and 2 others
If you’re like most retailers we’ve worked with, you’d never miss an opportunity to sell someone into shopping one of your stores. Great retailers, and we’re talking chain owners as…
July 20, 2012 in Advertising, Digital Marketing, and 2 others
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
July 18, 2012 in Ad of the week,
With the Olympics about to start in London, it's the perfect time for Tourism Ireland to tout its country, just a hop-skip away, as a place to escape from the…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
July 10, 2012 in Books, Business, and 3 others
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
You know, you have to hand it to retailers. They pull hard-won traffic into their stores, then transform those bodies into card-swiping buyers happy with the products they’re purchasing and…
A lot of us have faced the horror of having to move back in with our parents after being on our own for awhile. These days, it seems to be…
Your customers are being picked off. One by one. Sometimes right when they’re standing in your store. In fact, your beautiful displays could be a showroom for some online store’s…
Is it possible to love and loathe a company at the same time? In my recent experience with Sirius/XM, that is certainly the case. And that's what happens if you…
With the Olympics starting in just a couple days, I thought this was a great commercial for this week's Ad of the Week. It's Procter & Gamble's moving Thank You…
If you’re like most retailers we’ve worked with, you’d never miss an opportunity to sell someone into shopping one of your stores. Great retailers, and we’re talking chain owners as…
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
With the Olympics about to start in London, it's the perfect time for Tourism Ireland to tout its country, just a hop-skip away, as a place to escape from the…
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
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