May 6, 2012 in Business, demographics, and 0 other
We all love getting more than what we paid for. Yet a lot of companies shy away from hiring people who are interested but overqualified for the job. Personally, I…
It's not often a big brand will spend time and money on a big ad that doesn't mention their name or show their logo. But that's exactly what Ford did…
May 1, 2012 in Digital Marketing, Marketing, and 4 others
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
April 23, 2012 in Business, Weblogs, and 0 other
Building a blog is a lot like building a brand, except the brand is you – even if you're writing a company blog, says Lynne Meredith Golodner, author of The…
April 10, 2012 in Mobile, Travel, and 1 other
Photo by Kathleen Howell The flowers are blooming, the grass needs cutting, and travel season is around the corner. Staying connected on the road can be a necessity or…
April 6, 2012 in Business, Social Media, and 0 other
LinkedIn isn’t sexy. It isn’t the new social media darling. It doesn’t have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+….
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
March 7, 2012 in Ad of the week, Digital Marketing, and 2 others
A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl…
March 6, 2012 in Business, Marketing, and 0 other
It seems every week now someone is sending me a good example of how not to do something. Last week, it was how not to use LinkedIn to get business….
March 2, 2012 in Engagement, Social Media, and 0 other
There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with…
We all love getting more than what we paid for. Yet a lot of companies shy away from hiring people who are interested but overqualified for the job. Personally, I…
It's not often a big brand will spend time and money on a big ad that doesn't mention their name or show their logo. But that's exactly what Ford did…
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
Building a blog is a lot like building a brand, except the brand is you – even if you're writing a company blog, says Lynne Meredith Golodner, author of The…
Photo by Kathleen Howell The flowers are blooming, the grass needs cutting, and travel season is around the corner. Staying connected on the road can be a necessity or…
LinkedIn isn’t sexy. It isn’t the new social media darling. It doesn’t have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+….
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl…
It seems every week now someone is sending me a good example of how not to do something. Last week, it was how not to use LinkedIn to get business….
There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with…
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