February 29, 2012 in Ad of the week,
This week, I'm anointing another ad I saw for the first time during the Grammys, Chipotle's "Back to the start" with simple animation set to a Willie Nelson version of…
February 28, 2012 in Business, Digital Marketing, and 1 other
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
February 16, 2012 in Digital Marketing, Marketing, and 1 other
This is part three of our mobile marketing series. Part one was “What You Need To Do Mobile Marketing This Year” and part two was “Building a Mobile Friendly Website….
February 15, 2012 in Ad of the week,
Target is at it again – creating another stylishly fun spot that I just love. I saw it for the first time when the minute long version aired the Grammys last Sunday….
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
February 7, 2012 in Ad of the week, Advertising, and 3 others
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
January 27, 2012 in Ad of the week,
I don't think I've ever had an outdoor board as my Ad of the Week before, but this one really grabbed me. It's brilliant in it's message, it's positioning and…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
January 20, 2012 in Digital Marketing, Marketing, and 4 others
Part 2 of our Mobile Marketing Series Last week we dipped our toes into an ever-changing and exciting world of Mobile Marketing. You enter Part 2 of the Mobile series,…
January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
This week, I'm anointing another ad I saw for the first time during the Grammys, Chipotle's "Back to the start" with simple animation set to a Willie Nelson version of…
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
This is part three of our mobile marketing series. Part one was “What You Need To Do Mobile Marketing This Year” and part two was “Building a Mobile Friendly Website….
Target is at it again – creating another stylishly fun spot that I just love. I saw it for the first time when the minute long version aired the Grammys last Sunday….
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
The 2012 Super Bowl and accompanying Brand Bowl has come and gone. There were some good ads and some really bad ads, but none stood out to me as truly…
I don't think I've ever had an outdoor board as my Ad of the Week before, but this one really grabbed me. It's brilliant in it's message, it's positioning and…
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
Part 2 of our Mobile Marketing Series Last week we dipped our toes into an ever-changing and exciting world of Mobile Marketing. You enter Part 2 of the Mobile series,…
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
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