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January 4, 2012 in Ad of the week, Branding, and 1 other

Ad of the Week: Google+ – Muppets Rock Out In a Hangout

By Laurel | 2 Comments

There was no doubt this ad would become one of my ads of the week. When I first saw it at home, I kept backing it up on the DVR…

Read More
0

December 22, 2011 in Advertising, Holidays, and 1 other

The Magic of Macy’s Outshines the Rest of the Best

By Laurel | Leave a comment

I was reading through Ad Age's list of best Christmas ads for the year and noticed that all of them other than Macy's focus on the stress of the season,…

Read More
0

December 21, 2011 in Ad of the week,

Ad of the Week: Happy Honda Days

By Laurel | Leave a comment

Having spent the first eight years of my career working on the retail side of automotive advertising, I can appreciate a well-done holiday/end of year clearance event. Every car company…

Read More
0

December 19, 2011 in Digital Marketing, SEO, and 2 others

Blogger outreach: Your secret weapon in the struggle for influence

By Laurel | 2 Comments

Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…

Read More
0

December 1, 2011 in Ad of the week, Advertising, and 3 others

The D Show Winners Make Good Ads of the Week

By Laurel | 3 Comments

Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…

Read More
0

November 22, 2011 in Digital Marketing, Marketing, and 2 others

SEO, SEM and Social Marketing: You Have to Know It All

By Laurel | 6 Comments

Have you ever wondered what to do first while developing digital strategies for your business? Should you redesign your corporate websites and rewrite all the content for search engine purposes?…

Read More
0

November 13, 2011 in Branding, Business, and 4 others

Tidbits You Can Use From Brand Camp 2011

By Laurel | 5 Comments

For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…

Read More
0

October 28, 2011 in Corporate Culture, demographics, and 3 others

Is It In Your Jeans? A Professional Look at Innovation and Attire

By Laurel | Leave a comment

I recently started reading Guy Kawasaki’s Enchantment on a plane ride to meet a client. As I sat on the runway waiting while they made a repair (always reassuring) and sweating…

Read More
0

October 26, 2011 in Ad of the week,

Ad of the Week: Google – Brian Kingrey Perfection

By Laurel | One Comment

Google ads have been knocking it out of the park for some time now. But this one is about human drama and making sure no one knocks it out of…

Read More
0

October 21, 2011 in Branding, Food and Drink, and 3 others

Put a Little South on Your Mouth

By Laurel | Leave a comment

In my inbox this morning was an email with the subject line reading, “Nice Stocking Stuffers”. As I clicked the email open, I was thinking I would find something Christmas-themed…

Read More
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Jan 04
0

Ad of the Week: Google+ – Muppets Rock Out In a Hangout

By Laurel | Ad of the week, Branding, Social Media | 2 Comments

There was no doubt this ad would become one of my ads of the week. When I first saw it at home, I kept backing it up on the DVR…

Read More
Dec 22
0

The Magic of Macy’s Outshines the Rest of the Best

By Laurel | Advertising, Holidays, Television | Leave a comment

I was reading through Ad Age's list of best Christmas ads for the year and noticed that all of them other than Macy's focus on the stress of the season,…

Read More
Dec 21
0

Ad of the Week: Happy Honda Days

By Laurel | Ad of the week | Leave a comment

Having spent the first eight years of my career working on the retail side of automotive advertising, I can appreciate a well-done holiday/end of year clearance event. Every car company…

Read More
Dec 19
0

Blogger outreach: Your secret weapon in the struggle for influence

By Laurel | Digital Marketing, SEO, Social Media, Weblogs | 2 Comments

Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…

Read More
Dec 01
0

The D Show Winners Make Good Ads of the Week

By Laurel | Ad of the week, Advertising, Digital Marketing, Television, web video | 3 Comments

Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…

Read More
Nov 22
0

SEO, SEM and Social Marketing: You Have to Know It All

By Laurel | Digital Marketing, Marketing, SEO, Social Media | 6 Comments

Have you ever wondered what to do first while developing digital strategies for your business? Should you redesign your corporate websites and rewrite all the content for search engine purposes?…

Read More
Nov 13
0

Tidbits You Can Use From Brand Camp 2011

By Laurel | Branding, Business, Digital Marketing, Engagement, Social Media, Web/Tech | 5 Comments

For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…

Read More
Oct 28
0

Is It In Your Jeans? A Professional Look at Innovation and Attire

By Laurel | Corporate Culture, demographics, Fashion & Style, Our life, Social Media | Leave a comment

I recently started reading Guy Kawasaki’s Enchantment on a plane ride to meet a client. As I sat on the runway waiting while they made a repair (always reassuring) and sweating…

Read More
Oct 26
0

Ad of the Week: Google – Brian Kingrey Perfection

By Laurel | Ad of the week | One Comment

Google ads have been knocking it out of the park for some time now. But this one is about human drama and making sure no one knocks it out of…

Read More
Oct 21
0

Put a Little South on Your Mouth

By Laurel | Branding, Food and Drink, Holidays, Marketing, Our life | Leave a comment

In my inbox this morning was an email with the subject line reading, “Nice Stocking Stuffers”. As I clicked the email open, I was thinking I would find something Christmas-themed…

Read More
« Previous Entries
Next Entries »

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