August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
August 11, 2011 in Ad of the week,
In this "go ahead and cuss, we'll just bleep it out" media climate we live in, you don't hear the phrase "full of bologna" any more. Whether it's reality shows,…
August 10, 2011 in Advertising, Direct Marketing, and 3 others
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
August 5, 2011 in Ad of the week,
In this TV commercial for Fiber One snack bars, a couple is unloading groceries and the wife is trying to convince her husband to try a bar. It’s brilliant in it’s understated acting and clever writing. It follows the long held strategy of people not believing something that tastes this good could have fiber in it. But, it’s done with a bit of a twist.
August 3, 2011 in Business, Customer Service, and 3 others
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
July 28, 2011 in Ad of the week,
This week's ad is a campaign that has caused a bit of controversy. It's for Summer's Eve feminine hygiene products. Now, how do you create something interesting and controversial in…
July 20, 2011 in Ad of the week, Engagement, and 1 other
It’s a film noir trailer. It’s an ad for a special edition beer. It’s an invitation to a special “in real life” event. And above all, it’s our Ad of the Week. Today we look at a beautifully shot film noir trailer for Stella Artois limited edition Black.
July 15, 2011 in Digital Marketing, Marketing, and 2 others
Last night at 5th in Royal Oak, there was a party – a social media party! Sola Obayan, online marketing strategist, founded the monthly event called Social Media is a…
July 13, 2011 in Ad of the week,
It’s an Ad of the Week Battle Royal! Two humorous ads struck our fancy this week. One makes fun of Millennials making fun of Boomers who aren’t as “social” and the other has Mary Lou Retton stuffed inside a pinata. Check out commercials: Dairy Queen – Pinatas with Mary Lou Retton and Toyota Venza – Social Network. Which do you like best?
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
In this "go ahead and cuss, we'll just bleep it out" media climate we live in, you don't hear the phrase "full of bologna" any more. Whether it's reality shows,…
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
In this TV commercial for Fiber One snack bars, a couple is unloading groceries and the wife is trying to convince her husband to try a bar. It’s brilliant in it’s understated acting and clever writing. It follows the long held strategy of people not believing something that tastes this good could have fiber in it. But, it’s done with a bit of a twist.
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
This week's ad is a campaign that has caused a bit of controversy. It's for Summer's Eve feminine hygiene products. Now, how do you create something interesting and controversial in…
It’s a film noir trailer. It’s an ad for a special edition beer. It’s an invitation to a special “in real life” event. And above all, it’s our Ad of the Week. Today we look at a beautifully shot film noir trailer for Stella Artois limited edition Black.
Last night at 5th in Royal Oak, there was a party – a social media party! Sola Obayan, online marketing strategist, founded the monthly event called Social Media is a…
It’s an Ad of the Week Battle Royal! Two humorous ads struck our fancy this week. One makes fun of Millennials making fun of Boomers who aren’t as “social” and the other has Mary Lou Retton stuffed inside a pinata. Check out commercials: Dairy Queen – Pinatas with Mary Lou Retton and Toyota Venza – Social Network. Which do you like best?
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