July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
July 6, 2011 in Ad of the week, Advertising, and 1 other
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
Do you know what fun is? Fun is when a bunch of people who have the same interest gather on one night to celebrate something in common. I’m talking about…
June 29, 2011 in Ad of the week, Food and Drink, and 0 other
What does Santa do in the summer time? Well, it seems that he cuts loose – on the dance floor and from his brand affiliation contracts. At least that's the…
June 27, 2011 in Companies Doing It Right, Customer Service, and 3 others
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
June 22, 2011 in Ad of the week, nonprofit, and 0 other
I have to admit, I debated whether I should make this ad our ad of the week or not. It's very hard to watch. It's brutal. It shows a young…
June 17, 2011 in General,
As it is customary for ladies (and guys too) to chit chat, catch up, laugh and mingle at a hair salon, TNT took these timeless actions into consideration and created…
June 15, 2011 in Ad of the week, Engagement, and 1 other
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
June 14, 2011 in Digital Marketing, Marketing, and 2 others
Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?
June 12, 2011 in Food and Drink, nonprofit, and 0 other
For the first time, Metro Detroit will be participating in Lemonade Day Detroit, a free, community-wide program dedicated to teaching children how to start, own and operate their own business…
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola…
Do you know what fun is? Fun is when a bunch of people who have the same interest gather on one night to celebrate something in common. I’m talking about…
What does Santa do in the summer time? Well, it seems that he cuts loose – on the dance floor and from his brand affiliation contracts. At least that's the…
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
I have to admit, I debated whether I should make this ad our ad of the week or not. It's very hard to watch. It's brutal. It shows a young…
As it is customary for ladies (and guys too) to chit chat, catch up, laugh and mingle at a hair salon, TNT took these timeless actions into consideration and created…
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?
For the first time, Metro Detroit will be participating in Lemonade Day Detroit, a free, community-wide program dedicated to teaching children how to start, own and operate their own business…
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