June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
June 1, 2011 in Ad of the week, web video, and 0 other
You don’t have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
Who doesn’t love two little girls completely plastering their sleeping grandfather’s head with beauty cream? That’s the very funny conclusion of the latest spot for Walmart.
May 18, 2011 in Ad of the week,
There has been a movement lately back towards great storytelling. Maybe it's the proliferation of digital and social channels that are more about telling your story than pushing your brand…
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
May 12, 2011 in Ad of the week, Mobile, and 0 other
Have flash mobs been overused to the point of becoming at best ineffectual and at worst, pointless? Yes. Has their place in pop culture opened them up to satire and…
May 9, 2011 in Content Marketing,
Anyone who attended Future Midwest or followed the conversation surrounding the conference knows that "curation" is one of the biggest buzz words of the new media conversation. As the amount…
May 5, 2011 in Business, Digital Marketing, and 4 others
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
May 4, 2011 in Ad of the week, Mobile, and 0 other
Nokia announced their Astound phone on T-Mobile with this ad that used images on each phone’s screen to tell a story in a unique way. All with a fun version of the song “Don’t fence me in” to drive home the point that this phone frees you to roam around the web in endless possibilities.
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
You don’t have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
Who doesn’t love two little girls completely plastering their sleeping grandfather’s head with beauty cream? That’s the very funny conclusion of the latest spot for Walmart.
There has been a movement lately back towards great storytelling. Maybe it's the proliferation of digital and social channels that are more about telling your story than pushing your brand…
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
Have flash mobs been overused to the point of becoming at best ineffectual and at worst, pointless? Yes. Has their place in pop culture opened them up to satire and…
Anyone who attended Future Midwest or followed the conversation surrounding the conference knows that "curation" is one of the biggest buzz words of the new media conversation. As the amount…
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
Nokia announced their Astound phone on T-Mobile with this ad that used images on each phone’s screen to tell a story in a unique way. All with a fun version of the song “Don’t fence me in” to drive home the point that this phone frees you to roam around the web in endless possibilities.
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