April 6, 2011 in Ad of the week,
I don't usually like to do two car commercials in a row, but this one for Acura featuring the Detroit Lions' all-pro wide receiver, Calvin Johnson, has a completely different…
April 4, 2011 in Advertising, Business, and 5 others
Companies are looking to cut costs these days. So it's easy to understand why some might look at sending employees to conferences as a frivolous expense. But that would be…
The best advertising is advertising that completely connects with the target audience on a deep emotional level and engages them. This week's ad, by Subaru, does just that. In "Baby…
March 25, 2011 in demographics, Social Media, and 0 other
I love social media. You love social media. We all love social media! But have you ever taken a moment to think about why we love social media? I recently…
What do you get when you combine a 70's cops and robbers chase scene, Toonses the driving cat and the Geico answer guy? You get this week's very funny ad…
This is another brilliant example of Target's deceptively simple ads that touch the heart and tickle the funny bone at the same time. They've been doing a great job in…
March 16, 2011 in Branding, Marketing, and 1 other
Over the holidays I spotted a shopper at the mall sitting with a bright yellow bag on her lap. Then, I noticed it had John 3:16 printed on the bottom…
March 11, 2011 in Business, Corporate Culture, and 2 others
Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…
March 9, 2011 in Ad of the week, Engagement, and 0 other
This week, we're going International. Our Ad of the Week comes from Taiwan, It's a great video that draws on basic human emotion, no matter what language you speak. It's…
March 8, 2011 in Business, Companies Doing It Right, and 2 others
Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…
I don't usually like to do two car commercials in a row, but this one for Acura featuring the Detroit Lions' all-pro wide receiver, Calvin Johnson, has a completely different…
Companies are looking to cut costs these days. So it's easy to understand why some might look at sending employees to conferences as a frivolous expense. But that would be…
The best advertising is advertising that completely connects with the target audience on a deep emotional level and engages them. This week's ad, by Subaru, does just that. In "Baby…
I love social media. You love social media. We all love social media! But have you ever taken a moment to think about why we love social media? I recently…
What do you get when you combine a 70's cops and robbers chase scene, Toonses the driving cat and the Geico answer guy? You get this week's very funny ad…
This is another brilliant example of Target's deceptively simple ads that touch the heart and tickle the funny bone at the same time. They've been doing a great job in…
Over the holidays I spotted a shopper at the mall sitting with a bright yellow bag on her lap. Then, I noticed it had John 3:16 printed on the bottom…
Normal people reschedule job interviews when they are suddenly stricken with illness. Not me. I was determined to meet with The Yaffe Group staff and discuss my skills and experience…
This week, we're going International. Our Ad of the Week comes from Taiwan, It's a great video that draws on basic human emotion, no matter what language you speak. It's…
Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…
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