March 4, 2011 in Branding, PR, and 1 other
We spend a lot of time telling people how to do social media for their brands in broad, sweeping generalizations. One of the top things on the list is the…
On the same morning, two different staff members came in and asked me if I'd seen the same ad – always a good indicator for a possible Ad of the…
March 1, 2011 in Business, Cause marketing, and 5 others
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
February 25, 2011 in Advertising, Branding, and 2 others
I was on my way to the movies the other night when I was confronted by this ad on my Flixster app. I'm guessing I'm not the only one who's…
February 23, 2011 in Ad of the week, web video, and 0 other
What if Willem Defoe became a trapeze artist or fashion designer instead of an actor? The choices he made along the way determined who he became. That's part of the…
February 16, 2011 in Ad of the week,
Who says crowdsourcing means producing cheap commercials? Not Harley-Davidson. Their first commercial by crowdsourcing agency, Victor & Spoils is definitely a big budget, high production value affair. And it's a good…
February 14, 2011 in Digital Marketing, Holidays, and 1 other
This video is dedicated to all our kindred brothers and sisters who agree that . . . Love is getting to spend your days playing with toys and finding new…
February 7, 2011 in Advertising, Engagement, and 3 others
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
The Super Bowl isn't until this Sunday, but already some companies are leaking out their ads on the internet. I found this one in a paid search link, so they…
February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
We spend a lot of time telling people how to do social media for their brands in broad, sweeping generalizations. One of the top things on the list is the…
On the same morning, two different staff members came in and asked me if I'd seen the same ad – always a good indicator for a possible Ad of the…
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
I was on my way to the movies the other night when I was confronted by this ad on my Flixster app. I'm guessing I'm not the only one who's…
What if Willem Defoe became a trapeze artist or fashion designer instead of an actor? The choices he made along the way determined who he became. That's part of the…
Who says crowdsourcing means producing cheap commercials? Not Harley-Davidson. Their first commercial by crowdsourcing agency, Victor & Spoils is definitely a big budget, high production value affair. And it's a good…
This video is dedicated to all our kindred brothers and sisters who agree that . . . Love is getting to spend your days playing with toys and finding new…
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
The Super Bowl isn't until this Sunday, but already some companies are leaking out their ads on the internet. I found this one in a paid search link, so they…
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
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