Mark Simon Joins Yaffe!

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About us

Just a little bit about us

The Yaffe Group is a professional services firm that improves performance for organizations, their leaders and individuals. We believe in a fully integrated approach to organizational alignment and stakeholder engagement across all touch points. It is our mission to find solutions for you that give you a distinct advantage, using high-performance tools and strategies to best get the job done. We are an integrated team of business consultants, social scientists, crisis management experts, marketing professionals and creative practitioners.

Whatever business sector you work in, chances are we’ve also worked in it during our 50+ years of existence. We have expertise in the following sectors: Retail, Education, Healthcare, Energy, Aviation, Information Technology, Government, Faith-Based Organizations and NGOs. Our main office is in Detroit. However, our clients are spread out across the country, and across the globe.


What services we offer for our clients


We are committed to helping our clients improve performance by defining the organization’s culture, aligning the organization's business priorities and connecting the organization to its most important internal and external constituents. Most of our consulting services fall into these categories:

  • Visioning
  • Cultural Transformation
  • Performance Management
  • Organizational Learning
  • Leadership Development
  • Process Improvement
  • Internal Engagement
  • Issues Management & Engagement
  • Community Engagement
  • Reputation Management
  • Brand Consulting


We help organizations create strong relationships with their consumers, stakeholders and external partners/influencers through a holistic approach to communication. Once we help you choose the right message, we’ll connect it with your target audience through proper channels, using both traditional and digital methodologies. Most of our communication services fall into one of these categories:


  • Organizational Communications
  • Marketing/Advertising
  • Media – planning & placement
  • Creative Services
  • Search – paid & earned
  • Public Relations
  • CRM
  • Direct Response
  • Social Media
  • Content Creation & Curation



Knowing how to collect and leverage the right data to make key strategic decisions will give your organization an advantage over your competition. We pull data from a wide variety of sources, including client transactional data, social media data, direct response data, behavior tracking and more. Most of our data and analytics services fall into one of these categories:


  • Predictive Modeling
  • Customer Segmentation
  • Online Data Scraping
  • Social Media Monitoring
  • Multi-Source Aggregation
  • Behavior & Contextual Targeting
  • Database Management
  • Google Analytics


You can send us an email or visit us at