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May 19, 2017 in General, media, and 2 others

Twitter, Social, the Presidential Election and Existentialism

A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so?  They either followed it on social media or...


May 10, 2017 in Ad of the week,

Ad of the Week: Volkswagen Atlas – America

Okay, it’s been a few months since I last chose an ad of the week, but this is a good one to get us started again. Volkswagen has always done...


May 4, 2017 in Advertising, Business, and 2 others

Full-Service Makes a Comeback

We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops.  Both have merit. Still, I come down...


April 20, 2017 in Branding, Corporate Culture, and 4 others

How One Bad Policy Can Unravel a Great Brand Story

If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of...


April 17, 2017 in Data, demographics, and 4 others

The Best Digital Strategies for Effective Healthcare Regional Marketing

Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing...

Victoria Webb
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