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February 5, 2018 in Ad of the week, Advertising, and 1 other

The Best and Worst Super Bowl Ads of 2018

February 1, 2018 in brand strategy, Content Marketing, and 9 others

The Best One-to-One Marketing Strategies for Digital

Every day, direct marketing moves closer to developing true one-to-one marketing capabilities on an on-going basis. It’s the ideal methodology for giving customers and potential customers the right information at...


January 25, 2018 in brand strategy, content development, and 5 others

Why Speaking In Your Customer’s Voice is Important

How you talk to your customers can make a big difference in how successful your brand is. We have so much data available today. Customers are hyperconnected and able to...


January 10, 2018 in Ad of the week, furniture retailers, and 1 other

Ad of the Week: Ikea – Pee Ad

Ikea has long been an out of the box thinker when it comes to their retail marketing. In this instance, they’re taken it one step further with an ad that’s...


January 8, 2018 in Content Marketing, Digital Marketing, and 8 others

Here’s What Will Happen to Retail in 2018

At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead....

Victoria Webb
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