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Humanalytics. The Science of Emotion

Humanalytics is the sweet spot between data analytics,
predictive modeling, strategic insight and results-based
creative. It’s how we do what we do.

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Industry Experience

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May 19, 2017 in General, media, and 2 others

Twitter, Social, the Presidential Election and Existentialism

A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so?  They either followed it on social media or...

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May 10, 2017 in Ad of the week,

Ad of the Week: Volkswagen Atlas – America

Okay, it’s been a few months since I last chose an ad of the week, but this is a good one to get us started again. Volkswagen has always done...

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May 4, 2017 in Advertising, Business, and 2 others

Full-Service Makes a Comeback

We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops.  Both have merit. Still, I come down...

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April 20, 2017 in Branding, Corporate Culture, and 4 others

How One Bad Policy Can Unravel a Great Brand Story

If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of...

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April 17, 2017 in Data, demographics, and 4 others

The Best Digital Strategies for Effective Healthcare Regional Marketing

Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing...

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Contact
Victoria Webb
Client Services
248.262.9608