State of the art solutions for government agencies and services

Every government agency is different. But all play by the same rules. We know how to color within the lines. And still draw unique solutions that fit your needs.

Whether it’s marketing a government agency or a government service, we know how to deliver results. We’ve done internal, agency to agency marketing. G2C marketing. National, state and local.

CASE STUDY:

Call volume increases 300% for Michigan Unemployment Insurance Agency

We used our government agency marketing experience and Humanalytics to drive inquiries about their Work Share program. Within the first few weeks of the campaign, they saw a 300% increase in call volume.

The campaign generated awareness among the key audience of HR, benefit managers and small business owners. Using our Humanalytics approach we were able to gather insights, connect with their audience’s emotions and move them to take action. One of the keys is understanding the conflicting emotions in play when someone needs to cut company costs but doesn’t want to lay off valuable workers. This warring of emotions drove the messaging and created the increase in call volume. Read More

SOLUTIONS

CASE STUDY:

Micro-targeted campaign exceeds Navy recruitment goals.

The challenge is that .0004% of the Millennial U.S. population is our target for the important job of Cryptography. So, we created an intriguing, puzzle-based alternate reality game that played across Navy social media platforms.

It was a micro-targeted approach that appealed to those very characteristics that made an ideal Navy Cryptologist: self-motivated, highly intelligent, intuitive and driven by curiosity. It exceeded the recruiting goal and became a template for micro-targeting hard-to-recruit jobs for the Navy. Read More

SOLUTIONS

May 19, 2017 in General, media, and 2 others

Twitter, Social, the Presidential Election and Existentialism

A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so?  They either followed it on social media or...

READ MORE

May 10, 2017 in Ad of the week,

Ad of the Week: Volkswagen Atlas – America

Okay, it’s been a few months since I last chose an ad of the week, but this is a good one to get us started again. Volkswagen has always done...

READ MORE

May 4, 2017 in Advertising, Business, and 2 others

Full-Service Makes a Comeback

We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops.  Both have merit. Still, I come down...

READ MORE

April 20, 2017 in Branding, Corporate Culture, and 4 others

How One Bad Policy Can Unravel a Great Brand Story

If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of...

READ MORE

April 17, 2017 in Data, demographics, and 4 others

The Best Digital Strategies for Effective Healthcare Regional Marketing

Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing...

READ MORE

May 19, 2017 in General, media, and 2 others

Twitter, Social, the Presidential Election and Existentialism

A rose is a rose… People now-a-days know, or are fairly certain, that the 2016 election was won on Twitter. How so?  They either followed it on social media or...

READ MORE

May 10, 2017 in Ad of the week,

Ad of the Week: Volkswagen Atlas – America

Okay, it’s been a few months since I last chose an ad of the week, but this is a good one to get us started again. Volkswagen has always done...

READ MORE

May 4, 2017 in Advertising, Business, and 2 others

Full-Service Makes a Comeback

We’re all inundated with questions about the “future of the agency model” and the ongoing debate between full service agencies and specialty shops.  Both have merit. Still, I come down...

READ MORE

April 20, 2017 in Branding, Corporate Culture, and 4 others

How One Bad Policy Can Unravel a Great Brand Story

If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of...

READ MORE

April 17, 2017 in Data, demographics, and 4 others

The Best Digital Strategies for Effective Healthcare Regional Marketing

Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing...

READ MORE