State of the art solutions for government agencies and services

Every government agency is different. But all play by the same rules. We know how to color within the lines. And still draw unique solutions that fit your needs.

Whether it’s marketing a government agency or a government service, we know how to deliver results. We’ve done internal, agency to agency marketing. G2C marketing. National, state and local.

CASE STUDY:

Call volume increases 300% for Michigan Unemployment Insurance Agency

We used our government agency marketing experience and Humanalytics to drive inquiries about their Work Share program. Within the first few weeks of the campaign, they saw a 300% increase in call volume.

The campaign generated awareness among the key audience of HR, benefit managers and small business owners. Using our Humanalytics approach we were able to gather insights, connect with their audience’s emotions and move them to take action. One of the keys is understanding the conflicting emotions in play when someone needs to cut company costs but doesn’t want to lay off valuable workers. This warring of emotions drove the messaging and created the increase in call volume. Read More

SOLUTIONS

CASE STUDY:

Micro-targeted campaign exceeds Navy recruitment goals.

The challenge is that .0004% of the Millennial U.S. population is our target for the important job of Cryptography. So, we created an intriguing, puzzle-based alternate reality game that played across Navy social media platforms.

It was a micro-targeted approach that appealed to those very characteristics that made an ideal Navy Cryptologist: self-motivated, highly intelligent, intuitive and driven by curiosity. It exceeded the recruiting goal and became a template for micro-targeting hard-to-recruit jobs for the Navy. Read More

SOLUTIONS

February 17, 2017 in Data, database management, and 3 others

How Data-Driven Solutions For Education Marketing Can Increase Recruitment
READ MORE

February 14, 2017 in furniture retailers, Marketing, and 4 others

How to Use Contests and Giveaways to Drive Store Traffic

Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of...

READ MORE

February 3, 2017 in Digital Marketing, General, and 4 others

How Government Agency Marketing Can Embrace Mobile Through Apps

Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential...

READ MORE

January 30, 2017 in Corporate Culture, Our life, and 0 other

Dare To Be Awesome

I’ve found the key to being both happy and successful. All you have to do… is be awesome. Now, if that statement caused you to groan, roll your eyes or spit...

READ MORE

January 25, 2017 in Data, database management, and 2 others

How to Create Strong Michigan Marketing for SMBs with Digital

The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing...

READ MORE

February 17, 2017 in Data, database management, and 3 others

How Data-Driven Solutions For Education Marketing Can Increase Recruitment
READ MORE

February 14, 2017 in furniture retailers, Marketing, and 4 others

How to Use Contests and Giveaways to Drive Store Traffic

Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of...

READ MORE

February 3, 2017 in Digital Marketing, General, and 4 others

How Government Agency Marketing Can Embrace Mobile Through Apps

Technology and mobile devices have revolutionized the way we work and connect. One way that government agency marketing is embracing this innovation is through mobile apps. Apps are becoming an essential...

READ MORE

January 30, 2017 in Corporate Culture, Our life, and 0 other

Dare To Be Awesome

I’ve found the key to being both happy and successful. All you have to do… is be awesome. Now, if that statement caused you to groan, roll your eyes or spit...

READ MORE

January 25, 2017 in Data, database management, and 2 others

How to Create Strong Michigan Marketing for SMBs with Digital

The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing...

READ MORE