State of the art solutions for government agencies and services

Every government agency is different. But all play by the same rules. We know how to color within the lines. And still draw unique solutions that fit your needs.

Whether it’s marketing a government agency or a government service, we know how to deliver results. We’ve done internal, agency to agency marketing. G2C marketing. National, state and local.

CASE STUDY:

Call volume increases 300% for Michigan Unemployment Insurance Agency

We used our government agency marketing experience and Humanalytics to drive inquiries about their Work Share program. Within the first few weeks of the campaign, they saw a 300% increase in call volume.

The campaign generated awareness among the key audience of HR, benefit managers and small business owners. Using our Humanalytics approach we were able to gather insights, connect with their audience’s emotions and move them to take action. One of the keys is understanding the conflicting emotions in play when someone needs to cut company costs but doesn’t want to lay off valuable workers. This warring of emotions drove the messaging and created the increase in call volume. Read More

SOLUTIONS

CASE STUDY:

Micro-targeted campaign exceeds Navy recruitment goals.

The challenge is that .0004% of the Millennial U.S. population is our target for the important job of Cryptography. So, we created an intriguing, puzzle-based alternate reality game that played across Navy social media platforms.

It was a micro-targeted approach that appealed to those very characteristics that made an ideal Navy Cryptologist: self-motivated, highly intelligent, intuitive and driven by curiosity. It exceeded the recruiting goal and became a template for micro-targeting hard-to-recruit jobs for the Navy. Read More

SOLUTIONS

January 10, 2018 in Ad of the week, furniture retailers, and 1 other

Ad of the Week: Ikea – Pee Ad
READ MORE

January 8, 2018 in Content Marketing, Digital Marketing, and 8 others

Here’s What Will Happen to Retail in 2018

At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead....

READ MORE

November 1, 2017 in content development, Content Marketing, and 4 others

3 Ways Your Brand Can Be More Successful with Content Marketing

Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story...

READ MORE

October 12, 2017 in Cause marketing, Data, and 5 others

You Can Combine Data From Multiple Non-Profit Organizations To Benefit All

These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple...

READ MORE

September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others

Does Great Customer Experience Beat Great Retail Marketing?

You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No...

READ MORE

January 10, 2018 in Ad of the week, furniture retailers, and 1 other

Ad of the Week: Ikea – Pee Ad
READ MORE

January 8, 2018 in Content Marketing, Digital Marketing, and 8 others

Here’s What Will Happen to Retail in 2018

At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead....

READ MORE

November 1, 2017 in content development, Content Marketing, and 4 others

3 Ways Your Brand Can Be More Successful with Content Marketing

Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story...

READ MORE

October 12, 2017 in Cause marketing, Data, and 5 others

You Can Combine Data From Multiple Non-Profit Organizations To Benefit All

These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple...

READ MORE

September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others

Does Great Customer Experience Beat Great Retail Marketing?

You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No...

READ MORE