Non-Profit Marketing Strategies That Create Strong Connections

We have a passion for non-profits. Branding. Capital campaigns. Database management. Whatever it takes to maximize donations and increase support for your cause.

No sector has more potential to combine human emotion and data to drive actions. Our Humanalytics approach has helped a wide range of non-profits move people to take action.

CASE STUDY:

The successful launch of Lemonade Day Detroit

Yaffe was enlisted to raise awareness, enlist support and drive registrations within Southeastern Michigan communities for this first-year event. We handled the social media and digital components of the campaign, along with strategic guidance and public relations. Read More

SOLUTIONS

November 18, 2016 in Data, database management, and 4 others

How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
READ MORE

October 21, 2016 in Branding, Content Marketing, and 5 others

Brand Storytelling for Digital and Social Media

Today, with so much content available, it's important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation

READ MORE

September 1, 2016 in Advertising, demographics, and 7 others

Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix

If you're treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.

READ MORE

July 28, 2016 in Cause marketing, faith-based marketing, and 3 others

Why You Should Use Video In Faith-Based Marketing To Inspire, Motivate & Unite

Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.

READ MORE

July 22, 2016 in Branding, Corporate Culture, and 5 others

Why You Should Target Internal Staff With Your Healthcare Regional Marketing

Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.

READ MORE

November 18, 2016 in Data, database management, and 4 others

How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
READ MORE

October 21, 2016 in Branding, Content Marketing, and 5 others

Brand Storytelling for Digital and Social Media

Today, with so much content available, it's important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation

READ MORE

September 1, 2016 in Advertising, demographics, and 7 others

Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix

If you're treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.

READ MORE

July 28, 2016 in Cause marketing, faith-based marketing, and 3 others

Why You Should Use Video In Faith-Based Marketing To Inspire, Motivate & Unite

Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.

READ MORE

July 22, 2016 in Branding, Corporate Culture, and 5 others

Why You Should Target Internal Staff With Your Healthcare Regional Marketing

Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.

READ MORE