Education marketing that connects on many levels.

Educational institutions need to engage many constituents in order to thrive. Students. Faculty. Staff. Administrators. Potential students. Parents. Alumni. Local and State legislators. The Community. Just to name a few. Understanding how to tap into each group and motivate them to take the proper actions is key.

Yaffe has the experience to gather insights, connect emotions and get the results you need. We have completed the full learning curve on education marketing. From early learning programs to higher education.

CASE STUDY:

Education marketing for Houston Community College increased enrollment 76%.

Houston Community College is one of the largest and most diverse community colleges in the country. By using our omnichannel marketing approach, we’ve taken enrollment up from 39,715 when we first started, to over 70,000.

For a recent summer registration campaign, we categorized the population into demographic groups and then delivered specific messaging according to age, race and culture. We were able to see modest gains in a down market and provide an extra 25% in added value media. Read More

SOLUTIONS

October 6, 2016 in education marketing, Marketing, and 2 others

The Best Education Marketing Solutions Using Video
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September 22, 2016 in Data, Digital Marketing, and 3 others

The Best Education Marketing Solutions Using the Web: Paid Social Media

When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.

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July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we've seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

READ MORE

October 6, 2016 in education marketing, Marketing, and 2 others

The Best Education Marketing Solutions Using Video
READ MORE

September 22, 2016 in Data, Digital Marketing, and 3 others

The Best Education Marketing Solutions Using the Web: Paid Social Media

When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.

READ MORE

July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we've seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

READ MORE