The Best and Worst Super Bowl Ads of 2018

best and worst super bowl ads

best and worst super bowl adsNow that the game is over and the dynasty has ended – talking about the Patriots and the Clydesdales –it’s time to take stock of the commercials of the big game

It’s always hard to create a commercial that lives up to the hype, but there were some standouts.

THE BEST:

IT’S A TIDE AD

Not only was it the best work of the night, it was a big idea that can live for years to come across multiple platforms. Thankfully, Tide Pods were not part of it.

 

NFL – TOUCHDOWN CELEBRATIONS TO COME

Do I love “Dirty Dancing”? No. Do I love this spot? Yes

Peyton vs. Eli. Game on.

 

DORITOS BLAZE VS MOUNTAIN DEW ICE

Totally inspired and amazingly well done. It almost makes me want to try both at the same time. Wait, is that the idea?

 

AMAZON – ALEXA LOSES HER VOICE

A little formulaic, but it worked.

 

THE WORST:

RAM – BUILT TO SERVE

Not sure why MLK’s estate approved this. It’s a total misappropriation of his speech.

 

JEEP – ANTI-MANIFESTO

“Manifesto” is an inside joke. Nobody gets it but ad people.

 

BUD KNIGHT

It’s hard to follow up on “Dilly, Dilly.” Just saying.

Mark SimonMark Simon – feeling Super

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