July 26, 2017 in Ad of the week, furniture retailers, and 2 others
July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 14, 2017 in furniture retailers, Marketing, and 4 others
How to Use Contests and Giveaways to Drive Store Traffic
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
January 10, 2017 in Branding, Customer Centric Marketing, and 2 others
Keeping a Personal Connection with Customers in Today’s VR, AI, Digital World
It’s easy to see that technology is radically changing the retail environment at an ever-increasing rate. AI is starting to take over online chats and customer service. Virtual reality and…
January 3, 2017 in Customer Loyalty, Data, and 3 others
Retail Predictions for 2017 From Our Retail Marketing Experts
With over 50 years of retail marketing experience, we’ve seen a lot of trends come and go. But, in recent years, retail (and just about everything else) seems to be…
December 6, 2016 in furniture retailers, Marketing, and 2 others
7 Types of Marketing Strategies That Create Urgency
If you need to create sales right now, there are several types of marketing strategies we’ve used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle.
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
How Using Data to Find Purchase Triggers Improves Your Retail Marketing
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
October 25, 2016 in Advertising, Customer Service, and 7 others