November 18, 2016 in Data, database management, and 4 others
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
September 1, 2016 in Advertising, demographics, and 7 others
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.