October 21, 2016 in Branding, Content Marketing, and 5 others
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation
September 1, 2016 in Advertising, demographics, and 7 others
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
July 22, 2016 in Branding, Corporate Culture, and 5 others
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…
June 30, 2016 in Cause marketing, demographics, and 3 others
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
May 20, 2016 in Data, Engagement, and 4 others
Influencers are important to any non-profit organization. They can amplify your content and bring more passionate people into your community and shine a light on your cause. But how do you find the right influencers and attract them to put their influence to work for you?
January 13, 2016 in Engagement, nonprofit, and 2 others
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…