June 20, 2007 in Branding, Current Affairs, and 5 others

The i(want)phone

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How awesome is this going to be? It looks very impressive. But, how revolutionary is it actually going to be? Will it drastically change the way people operate as a…

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November 7, 2006 in Advertising, Branding, and 3 others

Drastic Measures

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I was catching up on my reading with the August issue of the Big Idea when I came across an interesting article. Titled, “Drastic Measures: Gauging the Impact of Advertising,”…

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