February 17, 2017 in Data, database management, and 3 others
Two out of three college recruiters don’t have the right tools to understand their markets or talent pool. With education costs soaring, it is more important than ever for those in higher…
January 25, 2017 in Data, database management, and 2 others
The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing…
November 18, 2016 in Data, database management, and 4 others
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 18, 2016 in Data, database management, and 6 others
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
July 5, 2016 in Advertising, Data, and 6 others
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.