July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others

10 Reasons Your Company’s Survival Depends on Understanding Your Customer’s Journey

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We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.

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June 14, 2016 in Customer Loyalty, Customer Service, and 5 others

How To Attract Millennial Shoppers By Creating Unique In-Store Experiences

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Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.

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June 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 0 other

Better Customer Lifetime Values – Another Benefit of Customer-Centric Marketing

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One of the key benefits of adopting a customer-centric marketing approach is that your customers tend to stay with your company longer and spend more money with you. This intuitively makes sense. If you put the customer at the center of everything you do, they are going to be happier. And a happy customer tends to be a more loyal one.

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