July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
January 3, 2017 in Customer Loyalty, Data, and 3 others
With over 50 years of retail marketing experience, we’ve seen a lot of trends come and go. But, in recent years, retail (and just about everything else) seems to be…
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
June 21, 2016 in Customer Loyalty, Marketing, and 3 others
As we’re now half way through 2016, I thought we’d take a look at what are the top issues retailers are facing today when it comes to marketing. In no particular order, here’s my top 10 list