October 21, 2016 in Branding, Content Marketing, and 5 others

Brand Storytelling for Digital and Social Media

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Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation

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October 6, 2016 in education marketing, Marketing, and 2 others

The Best Education Marketing Solutions Using Video

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Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.

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September 22, 2016 in Data, Digital Marketing, and 3 others

The Best Education Marketing Solutions Using the Web: Paid Social Media

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When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.

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August 3, 2016 in Ad of the week, Advertising, and 6 others

Ad of the Week: Ikea – Let’s Relax

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If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant

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July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

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Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

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