November 15, 2016 in Advertising, Data, and 7 others
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
November 9, 2016 in Ad of the week, Advertising, and 3 others
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
October 25, 2016 in Advertising, Customer Service, and 7 others
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
September 21, 2016 in Ad of the week, Advertising, and 2 others
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 7, 2016 in Ad of the week, Advertising, and 3 others
I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn’t feel forced or taking advantage of this emotional time.
September 6, 2016 in Advertising, Data, and 6 others
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
September 1, 2016 in Advertising, demographics, and 7 others
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 30, 2016 in Advertising, furniture retailers, and 3 others
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.