October 21, 2016 in Branding, Content Marketing, and 5 others

Brand Storytelling for Digital and Social Media

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Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation

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September 22, 2016 in Data, Digital Marketing, and 3 others

The Best Education Marketing Solutions Using the Web: Paid Social Media

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When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.

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