July 26, 2017 in Ad of the week, furniture retailers, and 2 others
It’s nice to see a big home furnishings retailer create marketing that is not only very inclusive but good storytelling. Crate & Barrel has created a campaign around their wedding…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 14, 2017 in furniture retailers, Marketing, and 4 others
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
December 6, 2016 in furniture retailers, Marketing, and 2 others
If you need to create sales right now, there are several types of marketing strategies we’ve used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle.
August 30, 2016 in Advertising, furniture retailers, and 3 others
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.
August 9, 2016 in demographics, Digital Marketing, and 5 others
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 3, 2016 in Ad of the week, Advertising, and 6 others
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
June 28, 2016 in demographics, furniture retailers, and 3 others
When Millennials want fast and convenient shopping, they go online. They come into the store to get something special. Retailers are using insights like this to create in-store experiences that invite Millennial shoppers to come in, relax and enjoy a comfortable experience.